Your best customers are leaving.
Nobody noticed.
Most Shopify brands spend six figures acquiring customers and almost nothing keeping them. If email is under 20% of your revenue, the system underneath Klaviyo was never built properly. That is what I fix.
Built for brands doing $500K to $2M a month · Minimum engagement $5K/mo
Email at 10% means 90% of your list is wasted.
You have spent real money getting people onto your list. Paid ads, influencer posts, pop-ups, discounts. And then what happens? They get the same welcome email every other brand sends. The same abandoned cart reminder. A broadcast newsletter that goes to everyone at once with no logic behind it.
That is not an email program. It is a newsletter with a Klaviyo logo on it. The brands doing $500K to $2M a month cannot afford that anymore. At that scale, leaving retention to chance costs hundreds of thousands of dollars a year.
One operator. One specialty. Ten years of getting it right.
I have been running Klaviyo for eCommerce brands for over a decade. Not as one service among many. It is the only thing I do. I know where every percentage point of email revenue gets lost, because I have seen it break the same way in dozens of accounts.
Most agencies assign a junior to your account after the pitch. With me, you get the person you spoke to doing the actual work.
How a real Klaviyo system behaves.
Most accounts run three to five default flows and call it done. A properly built program has conditional logic, behavioral splits, and timing tied to how customers actually buy.
A single discount ladder trains your highest-value customers to wait for an incentive. Splitting at $150 means full margin where it is not needed and discount spend only where it actually closes the sale.
Four paths instead of one means the product feed is relevant and the copy speaks to the actual person reading it. You stop giving discounts to customers who were already going to buy. You stop sending menswear to women who browsed the womenswear collection.
Timing the trigger to actual depletion means the email lands when the customer is genuinely thinking about running out. That is when reorder intent peaks. Checking subscription status first means you never send a reorder prompt to someone already on autoship, which is a trust-destroying mistake most accounts make silently.
What a real engagement looks like.
These are representative scenarios based on the most common patterns I see in new accounts. Once real client work is live, results replace these.
The premium supplement brand with a flat repeat rate
Acquisition costs kept climbing while the repeat purchase rate sat flat. Abandoned Cart was one generic email. Every subscriber got the same send regardless of whether they had ordered once or ten times.
A four-tier replenishment sequence timed to real consumption cycles. Automated SMS at the moments of highest intent. RFM segmentation to separate loyal buyers from first-timers who needed a different message.
The fashion brand landing in the Promotions tab
Image-heavy emails landing in Gmail Promotions. Zero logic based on gender or what the customer had actually browsed. A loyal five-time buyer and a first-time visitor received identical messages.
Text-balanced templates designed to pass deliverability filters. Browse abandonment split by gender with separate product feeds. A post-purchase Product Care flow timed to land before delivery.
Four disciplines. One system.
Data and platform setup
Klaviyo connected to the actual data it needs to do something useful.
- Shopify Plus and Magento API integration
- Duplicate profile cleanup at the identity layer
- Custom webhooks for on-site behavior
- Quiz and zero-party data into customer profiles
Behavioral flow architecture
Flows that branch on who the customer is, not just whether they clicked.
- Multi-step conditional splits
- Dark-mode compliant dynamic content
- Cross-sell and upsell by product affinity
- VIP retention and loyalty loops
List health and deliverability
Because a list that does not reach the inbox is just a cost center.
- RFM clustering and segment strategy
- Sunset flow for unengaged subscribers
- Sender reputation monitoring
- Primary inbox placement protocols
Campaign strategy and testing
Campaign calendar built on data, not gut feel.
- Predictive send-time optimization
- Historical cohort analysis
- Structured A/B testing across content and timing
- Monthly performance review and iteration
If email is not working for you, here is where to start.
Fill out the form and I will review your account before we speak. You will get back a plain summary of what is broken and what fixing it is worth to your business. No pitch deck. No agency fluff.
- Full flow and workflow inventory
- Data and profile health check
- Deliverability and sender reputation review
- Revenue gap estimate based on your current attribution
- Prioritised fix list, ranked by impact